Get to know and evaluate the potential of the “theme” for the Saarland Region which you are about to visit.

Content:

Inform yourself about the Saarland Region. Point out potentials and strengths in developing tourism products[1] in the following rural areas:

a) The Saar Bow (“Saarschleife”) is the best-known landmark of the Saarland region. Over millions of years the river Saar has dug itself deep into the bedrock and thereby created a natural attraction.

• Present a tourism product or service that has been developed to commercialize the “Saar Bow” that could be the most attractive to visitors coming from your home country.
• Characterize the target group (age, sex, phase of life, lifestyle, interests, individual/package tour) and explain why you think it is attractive for them.
• Explain how the consumer benefit for those travelers could be improved.

Tip: even if information is not available in English try to find out more about “Saarschleife” and “Cloef” viewpoint and its surrounding area in Orscholz. Maybe the following websites can be helpful:

• Tourismus Zentrale Saarland
• Saarschleife Touristik
• Cloef Atrium
• Baumwipfelpfad
• Google
• Tripadvisor

[1] “Tourism product” is meant in a broader sense that also includes tourism services.

b) The Celtic Park in Otzenhausen (“Keltenpark”) is a replica of a Celtic village, close to the Celtic "Hunnenring” circular stone wall. It is one of three National Park Gates to the newly founded National Park Hunsrück-Hochwald (and the only one in the Saarland region). Therefore the Celtic Park has to be developed as the focal point of future visitors of the National Park and the encircling National Park Region, especially in the district “Sankt Wendeler Land”.

• Describe the tourism potential of Celtic culture (especially in Germany) for a target market of your country.
• Present a “tourism product” associated with Celtic culture (not necessarily in Saarland) which you would define as ‘best practice’. It could be an event, a themed route, but also something else. Discuss to what extent it could be adapted to the Celtic Park in Otzenhausen.
• Recommend a “new” product or service that could increase economic added-value in the region of the National Park Gate in Sankt Wendeler Land.

Tip: even if information is not available in English try to find out more about “Keltenpark”, “Hunnenring”, “Nationalpark Hunsrück-Hochwald” and its surrounding area “Nationalparkregion Hunsrück Hochwald” and “Sankt Wendeler Land”. Maybe the following websites can be helpful:

• Nationalpark Hunsrück-Hochwald
• Keltenpark Otzenhausen
• Nationalparkregion Hunsrück Hochwald
• Sankt Wendeler Land
• Google
• Tripadvisor

Additional standard questions:

• Put your perception of the Saarland Region (after your research) on the following scales. If your team cannot agree on a common vote you may calculate the mean value of the individual ratings.

• Complete the sentence: “The Saarland is an attractive tourist destination because …”
• Discuss in your team: “If the Saarland was an animal, what would it be?” ;-) Answer the question and give a brief explanation.

Goals:

Getting well-informed about the destination you will be visiting. Evaluate how well you can identify specific tourism resources in a foreign region and how these regions are perceived abroad.

Formatting and timing:

A synthesis of the results will be presented by a lecturer of the Business School. The report will be published on the ACEEPT website. No presentation, only a written paper. Text formatting: Margins: 2.5 cm (1 inch) (top,

bottom, left, right); Font: Times 12; Paragraph space: 1.5 lines.

Requested material:

A written and well-structured/ referenced report of maximum 6 pages of text. Plus 1 extra page for the additional standard questions that should be put into the annex. You can complement your report with tables, graphs, etc. Send the document as a .docx and a PDF file by email to aceept2018@htwsaar.de by Friday, November 9th.

Saar Bow

Celtic Park Otzenhausen:

(c) Pictures: Achim Schröder