The main task is the one that all students taking part in the ACEEPT Project Week 2022 will have to accomplish along the 5 days they will spend in Rimini.
It basically takes the form of another teamwork, yet this time students from different national teams will be split and reassembled (by the local organizers) into 10 international teams, with balanced composition in terms of the University of origin, gender, and background.
Taking inspiration from seminars and excursions proposed along the previous days, each international team will then give a 15-minute presentation (slideshow) in the afternoon of the last day of the conference, i.e., Friday, November 25th, 2022
Each presentation will be evaluated by a jury consisting of three components (students, professors and professionals/practitioners), according to the grading system specified in the ACEEPT guidelines and based on a set of criteria, regarding innovation and creativity, realism and feasibility of the proposed ideas, and presentation skills.
Results of the evaluation will then be communicated during the Official Closing Dinner that will take place in the evening. Gold, Silver and Bronze ACEEPT Awards will be conferred to the members of the international teams classified --respectively-- as first, second and third in the resulting final ranking.
All students taking part in the ACEEPT Project Week 2022 (unconditionally from the final rank of their team) will be granted a certificate of attendance, provided that they will complete the Project Week successfully.
The Final Task
Digital storytelling is commonly defined as a short form of digital media production by means of which people, organisations or communities may share experiences, life stories and creative imaginings. Digital storytelling may include a wide range of digital narratives and is widely acknowledged as a powerful tool to engage people to contribute ideas or perform/avoid certain behaviours. Promoting a tourist destination and its cultural heritage resources is an appropriate context for embarking on a storytelling exercise. This is the topic of our final task.
The goal of every team consists in designing a piece of storytelling that would showcase the city of Rimini, its hinterland and/or the overall “Romagna” region, with a focus on its cultural heritage assets and its off-the-beaten-track resources. In order to achieve this goal, students must rely on an adaptation of “The Story Canvas”, which is a useful tool that supports communication professionals in creating compelling stories. Effective project proposals should:
- showcase at least one of the locations visited during the excursions, by placing it at the centre of an intriguing story; this story should be able to tease the interest of an appropriate target audience and should be delivered through an appropriate set of selected channels;
- ideally connect the chosen location with other locations in the area, in order to suggest potential itineraries rather than emphasising an isolated attraction;
- define an appropriate target audience: this is the recipient of up to tease its interest in visiting that location purposefully. (i.e. current or potential visitors – in this respect, this task extend the pre-task no. 3)
- the story should not be ‘made up’, but should be grounded into an analysis of the territorial assets and the perspectives expressed by the locals met during the excursions.
Ideally, your contribution might be of inspiration for professionals, practitioners and local administrators in Romagna, when reflecting on their destination marketing strategy.
In your budget attempt, make sure to follow the guidelines provided by the Story Canvas Table (except the “Budget” and “Objective” sections, which are entirely optional). You have to emphasise what you believe are the most intriguing aspects of the selected visited location, in terms of what we define as cultural heritage. Of course, you are encouraged to take pictures during your on-site visit, as well as audio and video-clips by using your mobile-phones or electronic devices. These materials could be used in the final presentation in order to better convey specific aspects of your projects. However, keep in mind that the most important part of your work is not about implementing the storytelling. Rather, what is key is to design a coherent and well-structured piece of storytelling where all the dimensions signalled in the Canvas are thoughtfully considered.
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During the final presentations on Friday, November 25th (at the Rimini Campus) international teams will then be requested to describe and explain their story, going through the different sections of the “Story Canvas” scheme above. Each presentation will last no longer than 15 minutes (please stick to the time allocated, otherwise your presentation will be interrupted!). Three referees --formed by professionals invited for the occasion, students and lecturers -- will attend the presentations and evaluate the performance of each group, ing a Top3-ranking.
In particular, practitioners will vote per person; lectures per country; and students per international team (with no chance to vote for their own team). Team leaders will hand over their votes to one of the local hosts, who will then sum up the results according to the conventional ACEEPT scheme (#1: 25 pts, #2: 10 pts., #3: 5 pts.) and granting the same weight to the three juries.
Based on the total score received by of each group, a final ranking will be created and the three ACEEPT Awards (Gold, Silver and Bronze) will be conferred during the official Closing Dinner (on Friday evening). Three main criteria should be considered by students, lecturers and professionals:
- Content I: innovation, creativity
- Content II: feasibility (in order to be used in real-life tourist promotion, the story should be realistic and should also be appropriately linked to existing cultural heritage assets)
- Presentation skills
Here , you can find the presentation of final task: