With the main idea of 'Overtourism':
a) Choose a destination (tourism region, -city,
-site, -attraction) in your own country which you would define as a ‘striking example’ in terms of the existence
overtourism. Describe the situation and challenges that occur
for the destination and its related stakeholders (people and
organizations). Give examples of media coverage of
overtourism for this destination.
b) In what way(s) does this destination deal with these challenges
overtourism? In other words: What information can be found on
policy/strategy this destination
has in order to cope with
c) How is this destination promoted in general?
And: Find out how far these promotional marketing-activities that are communicated by this destination to the different
stakeholders take the challenges of
overtourism into account. Illustrate the above
d) Give an insight into the destination's other
marketing decisions (price, place) which are used to market this destination in general (so not
Benchmarking the different countries’ existence and ways of dealing with the challenges of 'overtourism' and marketing-efforts made.
Formatting and timing:
A 10 to 15-minute oral presentation per team to be given on Monday 11 November 2019.
Please be informed that the presentations-schedule will be rather strict: You will present Pre-tasks I and II in a row. If not ready after 20 minutes (5 + 15 minutes), your presentation will be
A Power Point (or similar digital software) presentation per team.