Pre-task III

Get to know and evaluate the potential of the “theme” for the Saarland Region which you are about to visit.


Content:
Inform yourself about the Saarland Region. Point out its potentials and strengths in developing tourism products including production sites and processes as well as regional produces and products:

  • Define two major production sites/processes and two produces/products that could be the most attractive to visitors coming from your home country.
  • For each example, characterize the main target group (age, sex, phase of life, lifestyle, interests, individual/package tour) in your country that could be interested in travelling to the Saarland Region to visit this example. Explain why you think it is attractive for them.
  • How could the marketing mix of one of these examples be improved for the defined target group? Try to apply the 4 Ps of Marketing.
  • What source of information did you use during your research? Define the strengths and weaknesses of the information that you have found. Which information would you add?
  • What was your perception of the Saarland Region before your research and how has it evolved afterwards?

Additional standard questions:

  • Put your perception of the Saarland Region (after your research) on the following scales. If your team cannot agree on a common vote you may calculate the mean value of the individual ratings.

Young

Welcoming

Cheap
Dangerous
Low Quality
Cold
Masculine
Traditional
German
Small
Digital
Fast Food
Conservative
Active
Green
Boring
Approachable

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Old

Refusing
Expensive
Safe
High Quality
Warm
Feminine
Modern
French
Big
Analog
Gourmet
Innovative
Passive
Gray
Stimulating
Aloof


  • Complete the sentence: “The region of the Saarland is an attractive tourist destination because …”
  • Discuss in your team: “If the Saarland was an animal, what would it be?” ;-) Answer the question and give a brief explanation.

Goals:
Getting well-informed about the destination you will be visiting. Evaluate how well you can identify specific tourism resources in a foreign region and how these regions are perceived abroad.

 

Formatting and timing:
A synthesis of the results will be presented by a lecturer of the Business School. The report will be published on the ACEEPT website. No presentation, only a written paper (review by teacher). Text formatting: Margins: 2.5 cm (1 inch) (top, bottom, left, right); Font: Times 12; Paragraph space: 1.5 lines.

 

Requested material:
A written and well-structured/ referenced report of maximum 5 pages of text. Plus 1 extra page for the additional standard questions that should be put into the annex. You can complement your report with tables, graphs, etc. Send the document as a .docx and a PDF file by email to aceept2017@htwsaar.de by Friday, November 3rd.