pre-task iii:

best practices in the netherlands

Content:

With the main idea of 'overtourism':

 

Destination management: 

a) Just like many other destinations, also The Netherlands is facing challenges regarding the phenomenon of ‘overtourism’. Try to analyze this situation for The Netherlands as a whole. Where does it appear and how? Give examples of media coverage. Give an insight in how The Netherlands deals with the challenges of overtourism and its different stakeholders in terms of policy/strategy. Are Governments involved? Or DMO's/DMC’s? Other market players? Use examples.    

  

b) Give a concrete example of a specific destination (tourism region, -city, -site, -attraction) within The Netherlands which you would define as ‘best practice’ in terms of how this destination deals with the challenges of overtourism and its different stakeholders. What policy/ strategy does this destination have in order to cope with overtourism? Be eager to research further than only Amsterdam. Tip: Research documents and Media have published on this topic. 

 

Marketing:     

c) How is this destination promoted in general? And: Find out how far these promotional marketing-activities that are communicated by this destination to the different stakeholders take the challenges of overtourism into account. Try to illustrate the above with examples.  

 

d) Give an insight into the destination's other marketing decisions (price, place) which are used to market this destination in general (so not specifically overtourism-related). 

 

Additional standard questions:

  • Put your perception of The Netherlands (after your research) on the following scales. If your team cannot agree on a common vote you may calculate the mean value of the individual ratings.

 

Young

Welcoming

Cheap
Dangerous
Low Quality
Cold
Masculine
Traditional
Dutch
Small
Digital
Fast Food
Conservative
Active
Green
Boring
Approachable

 

(1) (2) (3) (4) (5) (6) (7)                        (1) (2) (3) (4) (5) (6) (7)

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  Old

Refusing

Expensive
Safe
High Quality
Warm
Feminine
Modern
International
Big
Analog
Gourmet
Innovative
Passive
Gray
Stimulating
Aloof 

 

 

  • Complete the sentence: “The Netherlands is an attractive tourist destination because …”
  • Discuss in your team: “If The Netherlands were a car brand, what would it be?”  ;-) Answer the question and give a brief explanation.

 

Goals:
Getting well-informed about the destination you will be visiting and the existence of overtourism. Evaluate how well you can identify specific tourism resources in a foreign region and how these regions are perceived abroad as an outcome of the destination's marketing-efforts.

 

Formatting and timing:
A synthesis of the results will be presented by a lecturer of Breda University as. The report will be published on the ACEEPT website. No presentation, only a written paper (reviewed by your teacher). Text formatting: Margins: 2.5 cm (1 inch) (top, bottom, left, right); Font: Times 12; Paragraph space: 1.5 lines.

 

Requested material:
A written and well-structured/ referenced report of maximum 5 pages of text. Plus 1 extra page for the additional standard questions that should be put into the annex. You can complement your report with tables, graphs, etc. Send the document as a .docx and a PDF file by email to aceept.2019@gmail.com by Friday 18 October 2019.