Get to know and evaluate the potential of the “theme” for the Saarland Region which you are about to visit.

Content:
Inform yourself about the Saarland Region. Point out its potentials and strengths in developing tourism products including production sites and processes as well as regional produces and products:

• Define two major production sites/processes and two produces/products that could be the most attractive to visitors coming from your home country.
• For each example, characterize the main target group (age, sex, phase of life, lifestyle, interests, individual/package tour) in your country that could be interested in travelling to the Saarland Region to visit this example. Explain why you think it is attractive for them.
• How could the marketing mix of one of these examples be improved for the defined target group? Try to apply the 4 Ps of Marketing.
• What source of information did you use during your research? Define the strengths and weaknesses of the information that you have found. Which information would you add?
• What was your perception of the Saarland Region before your research and how has it evolved afterwards?

Additional standard questions:

• Put your perception of the Saarland Region (after your research) on the following scales. If your team cannot agree on a common vote you may calculate the mean value of the individual ratings.

• Complete the sentence: “The region of the Saarland is an attractive tourist destination because …”
• Discuss in your team: “If the Saarland was an animal, what would it be?” ;-) Answer the question and give a brief explanation.

Goals:
Getting well-informed about the destination you will be visiting. Evaluate how well you can identify specific tourism resources in a foreign region and how these regions are perceived abroad.

Formatting and timing:
A synthesis of the results will be presented by a lecturer of the Business School. The report will be published on the ACEEPT website. No presentation, only a written paper (review by teacher). Text formatting: Margins: 2.5 cm (1 inch) (top, bottom, left, right); Font: Times 12; Paragraph space: 1.5 lines.

Requested material:
A written and well-structured/ referenced report of maximum 5 pages of text. Plus 1 extra page for the additional standard questions that should be put into the annex. You can complement your report with tables, graphs, etc. Send the document as a .docx and a PDF file by email to aceept2017@htwsaar.de by Friday, November 3rd.