Pre-Task 3 (Host country): How is the Savoie Mont-Blanc region perceived abroad as a tourism destination?

Content:

Choose a specific group in your country, for example students or young adults, and analyze their knowledge of Savoie Mont-Blanc and their intention (motivation/reluctance) to visit this destination. What specific segments can you identify in this group for Savoie Mont Blanc to target.

Goal:

To conduct reasearch in order to acquire knowledge on the destination you will be visiting (country-region-cities-attractions), and carry out a consultancy survey fo rtourism professionals to improve th epromotion of Savoie Mont-Blanc.

Format:

 Written report only (no oral presentation!): 5 pages maximum of text, possibly completed with tables, graphs, etc. to be sent as a .docx AND .pdf file by email to aceept2015@gmail.com by Monday, November 16th.

A synthesis of the results will be prenseted by a USMB lecturer to representatives of Savoie Mont-Blanc DMO.

The reports will be published on the ACEEPT website.