Pre-Task 3 (Host country): How is the Savoie Mont-Blanc region perceived abroad as a tourism destination?
Choose a specific group in your country, for example students or young adults, and analyze their knowledge of Savoie Mont-Blanc and their intention (motivation/reluctance) to visit this destination. What specific segments can you identify in this group for Savoie Mont Blanc to target.
To conduct reasearch in order to acquire knowledge on the destination you will be visiting (country-region-cities-attractions), and carry out a consultancy survey fo rtourism professionals to improve th epromotion of Savoie Mont-Blanc.
Written report only (no oral presentation!): 5 pages maximum of text, possibly completed with tables, graphs, etc. to be sent as a .docx AND .pdf file by email to email@example.com by Monday, November 16th.
A synthesis of the results will be prenseted by a USMB lecturer to representatives of Savoie Mont-Blanc DMO.
The reports will be published on the ACEEPT website.
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